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March 15, 2024 · Retreats & Hospitality · Quality 5/10

Hamakua Hotel is the world’s first hotel designed to help you share your unique narrative.

In January, I teamed up with our Creative Director Patrick Combs to imagine a unique experience and theme for our new hotel in Hawaii - the Hamakua Hotel. I then teamed up with my wife (and our head of Marketing) Lori Lochtefeld to brainstorm how to incorporate our wonderful inspired theme into our hotel marketing. It was a joyful month co-creating with these two!

It is my honor to announce it to you all first. We think it’s pretty darn cool! 😎

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Introducing Hamakua Hotel, Where Your Story Unfolds!

Hamakua Hotel is the world’s first hotel designed to help you share your unique narrative. Nestled on the picturesque Hāmākua Coast on the Big Island of Hawaii, our boutique luxury hotel offers a truly one-of-a-kind experience that empowers you to tell your story in your own way.

At Hamakua Hotel, we believe that everyone has a story to share, and we’re here to help you bring yours to life. Whether you’re a writer, a speaker, a musician, a poet, a podcaster or simply someone with a tale to tell, our state-of-the-art ocean facing production facilities and gorgeous oceanfront rooms will provide the perfect backdrop to inspire your creative journey.

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We are converting our former gym and Sprinter Van parking garage into a wonderful creative space and production studio. We commissioned a local muralist with transforming the entrance to our studio into a Magic Doorway that will draw guests in from their hotel rooms meet their hearts desire to express themselves and share their story.

Key lesson: Every guest has a story; a hotel can help them share it.

Summary: Announces Hamakua Hotel's theme: the world's first story hotel, 'Where Your Story Unfolds.'